WHAT'S ON YOUR MIND
By Scott Hennen
Host of “What’s On Your Mind?” Radio Show heard on KTGO-1090AM and KFYR-550AM
Co-owner of Flag Family Media and the McKenzie County Farmer
Thanksgiving used to be it’s own holiday. Family gatherings and great meals were enough for us to savor. But somewhere along the way “Black Friday,” “Small Business Saturday,” “Cyber Monday” and “Giving Tuesday” became a thing in the days after Thanksgiving.
“Black” Friday is of course that holiday for shopaholics to wait in long lines to hunt for money-saving Christmas presents. The “Black” signifies the profit that retailers net from the biggest shopping day of the year.
It seems “Small-Business-Saturday” is a creation of the credit card company, American Express. It’s good marketing on their part. They play nice with businesses who accept their card by encouraging holiday shopping. I shopped at some local businesses on Saturday, but only because I like small businesses. I didn’t need American Express to “encourage” me to shop at a small business.