WHAT'S ON YOUR MIND
By Scott Hennen
Host of “What’s On Your Mind?” Radio Show heard on KTGO-1090AM and KFYR-550AM
Co-owner of Flag Family Media and the McKenzie County Farmer
Do you vote with your pocketbook? An increasing amount of Americans are using their spending power to voice objections to corporate wokeness. Bud Light is probably the most prominent example. Some “genius” at Anheuser Busch decided a deal with transgender activist Dylan Mulvaney’s celebrating “365 Days of Girlhood” was smart marketing by Bud Light. It’s been a total disaster.
“This is probably the biggest controversy we’ve seen in a long time,” said Beer Business Daily editor and publisher Harry Schuhmacher. Despite the company acting quickly to penalize the employee responsible with a “leave of absence,” firing the ad-agency involved, proactively apologizing and over communicating to their distributors, many Bud Light buyers are boycotting the brand.